Photographer: Jesus Otero, Digital Touch Photography.
Welcome to your source for affordable style! What's Her Secret? was founded by local wardrobe and interior stylist, Jen G., with the vision that every woman should have access to high style at budget-friendly prices. To learn more about why WHS was born and Jen's mission to bring you affordable style, check our Stylish Woman's Credo. Ready to find your fabulous? Let us show you all the ways:

The Blog - Your daily dose of affordable outfit ideas, fab and frugal DIY home decor, fashion and interior design trends AND how you can get them on a budget--plus Jen's insider styling tips and tricks!

Our Styling Services - Need to spruce up your home, learn where to shop for your shape and budget, or just someone to pack for your upcoming vacation? We can do all of that and more! Our wardrobe and interior decor services can be modified or combined to suit your styling needs. 

The Shoppe - Our fabulous shop of vintage home decor & designer vintage clothing. Jen hand-picks gorgeous vintage treasures that echo current runway and magazine trends, so that you can be your most stylish self--whatever your budget may be. New listings are added daily! Here's some of what's in The Shoppe right now:

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